Adverts produced for a range of mobile app clients during my time spent at Liftoff Mobile. Liftoff is a a mobile app marketing platform that helps mobile apps grow their user base and revenue.
Creatives would enhance campaign performance and I would perform iterative testing to constantly improve creatives, with the end goal of driving more installs and in turn more revenue for the clients.
Banners
320x50 mobile banner adverts are a small, yet impactful way of advertising an app without compromising on the users experience within another app or website. Due to the small size, it was sometimes quite the challenge to utilise the space to make an impact. Constant testing meant we could see how users would interact to a change in CTA colour, an update to the copy or a change of background colour.
Interstitial Adverts
Adverts that give more of an immersive insight as they use the whole of the users screen, this allows for larger imagery which can lend itself to showing how the app's UI looks, or gameplay.
Playable Adverts
Full screen interactive adverts that the user can actually engage with. These can give users real life experience of game play mechanics, or allow users to swipe through various items you can shop for within an app, or even partake in a quiz to unlock offers.
